COLLABORATION WITH RAINFOREST

Rob Hardy came to CNN with some ideas on how to diversify our content with advertising.  He had seen things like Latino in America and Black in America and wanted to partner with our team.  The outcome was 3 amazing spots, and a behind the scenes piece for CNN.com, that really upped CNN’s brand image.   The spots were “Barbershop,” “Golf,” and “Coffee Shop.” I produced these for CNN, with Rob and his team writing and directing.  Little did I know that Rob would go on to directing for CBS and the CW for some of my favorite shows.  It’s a friendship I treasure to this day.  Getting to work with someone who is so talented was a great learning experience, and produced a campaign we were really proud of. 

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KEEPING UP WITH THE GARCIAS

With the LIA campaign, our goal was to create an effective spot that not only highlighted the main characters of the documentary, but also displayed the diversity of the stories in a conversational way.  The design style was specifically chosen to portray a ‘snapshot” of America’s diverse population. It helped to “frame” the stories and characters of America’s changing face.

 We highlighted how at heart we are all truly Americans, no matter what our surnames may be. The spot was received by the Latino community as an inside joke, making CNN seem hip and connected in a more intimate way to their culture.  Let’s face it, EVERYBODY knows a Garcia. So, forget those Joneses, there’s a new face of the American Dream.

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DO YOU FEEL IT

Can YOU feel it?  Everyone in America was feeling it, and we wanted them to know that CNN was feeling it too. Using APPLES IN STEREO as a tone - setting anthem, this trailer was designed to rally the audience and really capture the mood of the 2008 Presidential election. The reel showcased not just the CNN talent, but also the viewers’ interaction with the brand, and the excitement everyone felt about a history-making election. It was time when politics was truly a shining star in cable news.  

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